There are two brands I wish I could hate but I can't, because frankly from a design point of view they get it right pretty much all the time. The first is the Soho House, a standout for me because of the quality of their design work in outposts such as the Soho Farmhouse near Great Tew in the U.K. (where, coincidentally, I once lived in a sweet cottage--in Great Tew's unchic days) and in Istanbul. Both continue to riff on the industrial chic vocabulary, with a wonderful touch of decayed grandeur thrown in in Istanbul. The second is the Ace group, whose property in New Orleans is a smashing combination of scale, color, and textures in a mashup that gives you that special frisson on arrival that so many properties strive for but don't reach. Now if only the attitude at the Soho and Ace properties was as truly friendly as the greeting in New Orleans we'd have something extraordinary.